For years, Manny Pacquiao has been heralded as the “good guy” who would eventually come in and give the “arrogant” Floyd Mayweather the beating many are certain he deserves.
It’s was a natural storyline.
Floyd Mayweather is easy to hate. He’s black, a member of the world’s elite one percent, and he doesn’t have any problems reminding critics how much better his life is compared to theirs. A man from an impoverished community where the average resident is expected to be nothing more than a burden on U.S. social/prison services, yet Floyd became the most powerful man in boxing by being his own boss.
Mayweather’s rare blend of haughtiness and perfection quickly made him a target of a boxing media that was eager to see him put in his place, one way or the other.
The villainous “Money” Mayweather persona was born.
Manny Pacquiao has been one of the biggest beneficiaries of the boxing media’s often malicious coverage of Mayweather.
Despite the fact Manny’s personal life is as dysfunctional as Mayweather’s, Pacquiao has been consistently portrayed as a model citizen of the world, while gambling and whoring habits are swept under the rug.
Pacquiao refused Olympic style drug testing during his first round of negotiations with Mayweather and the media had his back, with many defending Pacquiao’s decision as if there was nothing suspicious about a professional athlete refusing to take a drug test.
When Pacquiao’s promoter Bob Arum used the infamous “cut excuse” to wiggle out of negotiations with Mayweather, the media had his back.
When Arum said the MGM Grand was too small for the fight, the media had his back.
In other words, the media pretty much covered for Pacquiao while he made the strangest excuses in boxing’s history to avoid a fight with Floyd Mayweather.
We all found out why Pacquiao was reluctant to fight Mayweather on May 2, as the Filipino congressman wasn’t even able to give “Money” much of a contest. “Sugar” Shane Mosley, Miguel Cotto, and Marcos Maidana all put on better performances against Mayweather.
Frustrated with his inability to compete with Mayweather, Manny forgot to put on his good guy hat, claiming he won the fight. A ridiculous notion anyway you score that fight.
Then, Pacquiao and his handlers went the David Haye route at the post-fight press conference, claiming a shoulder injury cost him the fight.
Now that’s not classy, is it?
Unfortunately for Pacquiao, his media protection ended with his loss to Mayweather as he failed to deliver the beating many paid to watch Mayweather receive, and he didn’t do anything to indicate he might do better during a rematch.
Now, Pacquiao is just another boxer.
It’s the Floyd Mayweather effect. You sign up to fight him and mob gets behind you, hoping you’ll be the one that ruins Mayweather’s perfect record. They tell you how much of a better human being you are, how perfect your style is for Floyd, then you’re discarded when Mayweather emerges victorious.
Just ask Oscar De La Hoya, Ricky Hatton, and Saul Alvarez, some of the more popular victims of the Mayweather effect.
David is a Brazilian Jiu Jitsu and boxing practitioner who has watched and studied MMA for the past 9 years. Send him your questions @davidkingwriter.