Over the years, Floyd Mayweather (43-0-0, 26 KOs) has built quite the reputation, establishing himself as the best boxer in the world right now. Mayweather isn’t just slick and hard to predict inside the ring, he’s just as skilled when it comes to marketing.
He pump-faked the boxing world by mentioning Devon Alexander as a potential opponent for his next fight, then switched things up on Feb. 19, announcing a new partnership with Showtime/CBS and his May 4 opponent, Robert Guerrero.
“The deal — a unique revenue-sharing arrangement between SHOWTIME PPV and Mayweather — will enable him to fight up to six times over a period of 30 months, with the first mega-event taking place on May 4, 2013, when Mayweather will fight Robert “The Ghost” Guerrero. More details of this upcoming event will be announced shortly,” a press release detailing the ground breaking deal stated.
The exact details of Mayweather’s contract with Showtime PPV are confidential, but it’s already being called one of the biggest contracts in sports history. How HBO executives allowed to a guy like Floyd — who generates massive amount of money for all involved in any of his fights — is beyond me, but it’s a move they’ll regret for some time.
“Money” turned HBO’s “24/7” series into an instant hit, with his colorful taunts thrown at Oscar De La Hoya leading up to their 2007 bout. Mayweather has clearly mastered the art of drawing fans/critics to everything he does, and many of those folks will tune in to Showtime when boxing’s pound-for-pound king laces up his gloves on May. 4.
With one swift move, Showtime has overtaken HBO as the premier boxing network, while Mayweather uses his status to score a monumental contract. Showtime will now enjoy the effects of Floyd’s immense drawing power, and that of the long line of challengers hoping to get a shot at “Money.”
Mayweather’s advisor, Leonard Ellerbe, simplified things for fans.
“I’ll liken this to a guy’s relationship with his lady,” Ellerbe explained. “When you have been in a long-term relationship with a young lady, you have to do the same things you did to get her to keep her. You can’t take the relationship for granted.”